Jordi Riera Baró joined his father's company professionally in the summer of 68: “Together we started the long journey again, selling our product to countries that I visited as a young man. It has been decades of work, of constant changes and of adapting to different situations, together with a team of collaborators with whom we have made possible the dream of my father, ideologist and founder of what is today our small great company that it is. Rieju ”(Rieju 75th Anniversary book).
Riera managed to position the company as the leader in Europe in the gear change moped segment, achieving its greatest geographic expansion in the early 2000s, reaching more than 35 countries. Jordi Riera Tarrés, son of Jordi Riera Baró, current president of Rieju, has assured that: “My father has shown great attachment and love for the company until his last days, coming almost weekly to his office to be close to the one he has been his family for almost 70 years "
All Rieju employees join in condolences to his family and friends. “For all of us it has been a privilege to have been able to work alongside him. For his commitment to people and the City of Figueres, for his vision and ability to face new challenges. For its integrity and its values. We will never forget the inheritance he leaves us. With great respect and admiration, we will always have you in our hearts. Rest in peace."